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Interactive Laser Disc Products were developed for GTE from 1984 to 1990 by David Rosenblatt as Unit Director Interactive Video Production / Hardware Development. This interactive product was developed for the leisure travel industry. This product featured travel information, tips, accommodations, commercials and even sales for the cruise industry. |
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Using intelligent touchscreen kiosks we developed a system that allowed the end user to pick the correct type of cruise to match their lifestyles. | ||||||||
Purchasing a cruise on this was easy because the system contained and provided more information that most travel agents did. | ||||||||
A one on one "Introduction to Cruising" provide first time potential customer with important information that they would need to know. Things such as cruise insurance which is a topic most travels agents never discussed. | ||||||||
The interactive system answed every objection to cruising through a fun and informative Cruise quiz. |
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Gaining weight? not when you can excersise, walk, run and shop all day. | ||||||||
The clients could choose between competing cruise lines see everything about each ship, itinerary and discover the style of cruise they prefer. |
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Potential clients could see all of the entertainment that was available on a ship by ship basis. | ||||||||
Picking a stateroom was easy with built in cost calculators available for every date of the season and views of each room on the interactive system. | ||||||||
A potential client could even purchase the cruise on he system using their credit card for a deposit. | ||||||||
While the point-of-purchase kiosk was in development, Lew Harris and Associates, New York, was commissioned to analyze buying trends, human factors in design of the interactive program. |
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After focus group testing it was determined that potential clients would use their credit cards to place a deposit on the system. | ||||||||
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